VIRTUAL CLASSROOM MARKETING HORTICULTURE
Make your own marketingplan step by step
Floweracademy.NL virtual classroom
This virtual classroom theme course makes it possible to follow the virtual lessons of Floweracademy.NL from home or work. During the course, a theme is dealt with briefly and powerfully.
Target group
Anyone who wants to learn in a short period of time about marketing in the horticulture. This virtual classroom is suitable for virtually all employees in various positions in the floriculture sector.
Content and program
In 4 lessons of 3 hours and 1 test of 1 hour. Lessons and tests are given in a compact time frame of 2 weeks.
We use the Zoom program. Topics that will be discussed are: explanation steps for setting up a marketing plan, the context, determining marketing strategy and specific interpretation of the marketing mix components.
What you can expect?
Each theme consists of 4 lessons of 3 hours and a test on day 5.
The theme courses are practical and up to date and are given in a virtual classroom environment at a set time where everyone can participate from their own home or workplace.
The experienced teachers Lucas Jansen and Miranda Bakker can be seen and heard on camera and the participants can also virtually participate by means of chatting, camera or audio.
During the theme courses we make use of:
- Video conference program Zoom
- Online supporting PowerPoints
- Interactive knowledge game Kahoot
- Web application range InfoFlowersPlants
- E-learning platform Floweracademy.TV
- “Live behind the camera” teachers Lucas Jansen and Miranda Bakker
- Including e-learning and web application range
Including e-learning and webapplicatie assortment
E-learning Floweracademy.TV en webapp InfoFlowersPlants
As support for this course you can use the e-learning platform of Floweracademy.TV. On this platform you can learn online with video content and PowerPoints. Watch, test and print your own certificates.
As a participant, you will also have temporary access to the web application assortment of InfoFlowersPlants. This web application is the replacement of the assortment books of Flower council Holland. Independent, consistent and up-to-date product information in 8 languages with numerous search functions.
Theme: marketing horticulture
Courses are also possible in-company!
Companies that would like to organise a live or virtual in-company course about marketing, category management or accountmanagement can send an email to lucasjansen@floweracademy.nl
